Helps customers migrate to modern cloud/container security
It’s an exciting day at Sysdig as we announce our channel-first approach to doing business. What does this mean exactly? Going forward, we will be conducting sales for all customers outside of the Global 500 through a channel partner. For more than three decades, customers have leveraged channel partners as trusted advisors for vendor-agnostic IT consultation and expertise. Our channel-first approach moves Sysdig in line with how customers buy. As well, investing in and educating channel partners ensures that solutions are tailored to customer needs. For Global 500 companies, they have the option to transact through the channel as well, but we are allowing flexibility based on how large enterprises do business.
Our investment in partners
I’ve been in the channel my entire career; the first 19 years with channel partners and the past four with SaaS ISVs. I’ve seen the channel from “both sides of the desk,” and I have seen just about every channel engagement out there. I can confidently say our channel business is built to last. Sysdig’s channel-first approach signifies to partners that we are fully committed to our partnerships, that they can rely on Sysdig as a channel company and expect a lucrative and consistent engagement from us.
This channel-first approach will arm our partners with the tools needed to go to market with Sysdig, including training and incentives, along with increasing go-to-market funding and support. Partners can expect a greater investment on awareness and demand generation, co-marketing, team-building events, and a destination-based partner advisory board. To support this effort and our partners, Sysdig is building out its dedicated channel partnership team to address both channel and cloud partners, which is expected to grow 200 percent by the end of March. I consider my team extremely well-funded in our approach toward the channel and look forward to engaging with and investing in our strategic cloud, channel & GSI partners.
The opportunity for partners
For partners, cloud and container security is a major opportunity. Many organizations realize they must adopt modern software development approaches to stay ahead of competitors. In fact, Gartner® predicts that “By 2023, 70% of all enterprise workloads will be deployed in cloud infrastructure and platform services, up from 40% in 2020.” 
Security must be embedded into the development process to avoid slowing down innovation. However, securing cloud-native architectures is different. It cannot be done with traditional security tools. Securing cloud-native environments requires a security stack built on open standards that automates security from source to run.
Make Sysdig your partner of choice
Sysdig had an incredible year in 2021. We increased customer retention and expansion by 148 percent, an ode to our strong security platform. We doubled our sales and channel teams, and plan to double again in 2022. Since joining Sysdig last April, I have been amazed by our can-do, winning culture and pleased with our belief in the channel. Together, Sysdig and partners will impact the long-term success of our mutual customers in this emerging space.
 Gartner, “Hype Cycle ™ for Cloud Security, 2021,” Tom Croll, Jay Heiser, 27 July 2021.
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